Email address verification is the process of ensuring that an email checker address actually exists and is capable of receiving emails. An email checker, also known as an email validator or verifier, is a valuable tool for marketers to have in their arsenal. It can save you a lot of time and money by allowing you to quickly identify and remove invalid email addresses from your marketing lists, thereby improving your email deliverability and resulting in higher response rates and better ROI on your cold emails.

Whether you’re a beginner or a seasoned marketer, there are plenty of free and paid email verification services out there. The key difference is how comprehensive their verification capabilities are. Some are limited and only verify one email at a time, while others can validate multiple addresses simultaneously or even entire lists of emails.

Email Checker Tools: Ensure the Accuracy of Your Email Addresses

Most email verification services offer a number of different validations, including MX record checking. This checks the mail exchange entry for a specific domain name to ensure that it’s registered and hosted, a prerequisite for legitimate email use. Other technical checks include syntax checking, spam trap identification and more.

Once an email has passed these tests, it’s categorized as valid or risky. Depending on the results, you may then filter them out using your preferred email marketing platform or workflow. Some providers also offer a score that indicates the likelihood of an email being valid, which you can use to determine which ones to keep and which ones to delete.